Most people realize, when they decide to sell their home, they can either attempt to do – it – themselves (known as a FSBO), or hire a real estate professional, to help get it done. When one decides to not take advantage of a real estate agent, and thus uses the For Sale By Owner approach, he must familiarize himself with the advertising necessities, be on – call to show the house, know what to say, understand the legal requirements, paperwork, etc. Surveys indicate that the single – biggest reason, these people say they use this approach, is to avoid paying a commission, yet studies done for NAR (National Association of Realtors) consistently indicate that FSBO‘s usually get a lower selling price, so even after a commission, it would still pay to use an agent. In addition, few of these individuals realize the amount of time, details, efforts, etc, involved, which might explain why about 90% of these people eventually turn the job over to a real estate professional. So, let’s, from a mnemonic perspective, examine how real estate professionals help you SELL your home.
1. Specific system; strategy; search: A qualified, quality, real estate professional uses a specific system, to market your home, to its best advantage. This begins with explaining pricing, staging, clutter, curb appeal, etc, and getting you to understand, and agree to a mutual strategy, which will best serve your interests! In addition, agents have access to many areas to search for buyers, come into contact with other agents, and generally, get more potential buyers, to take a look.
2. Experience; expertise: Just as you have a job or profession, where you have the experience and knowledge, an agent’s job is marketing and selling homes. Let the real estate professional’s expertise work to your advantage, and listen to his or her suggestions, ideas, etc. When agent and homeowner work as a team, you get the best results!
3. Listen: The right real estate agent, for your purposes, will listen attentively to you, to learn your thoughts, concerns, ideas, misconceptions, suggestions, priorities and goals. We usually say, we try to help a homeowner, get the best available price, in the shortest period of time, with a minimum of hassle, but which of these is most important to you.
4, Learn; leading; listing: Listening will help the agent learn about you, and tailor – make a strategy, specifically for you! Agents must urge homeowners to make the best decisions, for the homeowners’ best interest, sometimes despite themselves. This begins with getting the best listing price, from the onset, so the house is best – positioned to sell!
Obviously, as a Licensed Real Estate Salesperson, I have a personal bias, and strongly believe homeowners benefit, when they select the right real estate professional. Isn’t the purpose of deciding to put one’s home the market, to SELL it?